Northern Carpet Cleaning

NCClogoRunning a small business is hard work, and the way solo owner/operators make it easier on themselves (and the way to make sure they’re more successful!) is to outsource the things that are either too time-consuming or outside of their skillset.

My client, Northern Carpet Cleaning, ended up outsourcing some of his marketing needs halfway around the world—to me!

Adam Calvi is the owner/operator of a small carpet cleaning company in Melbourne, Australia, and he was struggling to get customers to respond to his marketing. “Closing the sale is not my problem,” he told me. “Getting my phone to ring is.”

After a few emails back and forth, we identified some areas for improvement and worked together to craft a powerful tri-fold brochure that would inspire his customers to reach for their phones.

A month later, I checked in with Northern Carpet Cleaning and discovered that Adam had gotten a 200% increase in his response rate!

Want to know how we did it? Contact me to find out the details!

Here’s what Adam had to say…

I own a small carpet cleaning company in Melbourne Australia and found Alexandra online as I needed a professional copywriter to help me with my direct mail brochures. I tried all the local people from my country that really didn’t help me out that much as I was posting out huge amounts of mail for a lousy 0.02% response, wasting my time and money.

After contacting Alexandra, she designed my new brochure in quick time and I was thrilled with her work. I did a test run and received a phenomenal 4% response rate!

And the best part is that it is in my quiet period as we are in the middle of a horrendous winter! I am really looking forward to the warmer weather to see how great my response rate will be!

All Alexandra’s communication was fantastic as she always responds quickly, especially as I am on the other side of the world! I have no hesitation in recommending Basically Brilliant Copywriting and will use this service for all my copywriting work!

Adam Calvi
Northern Carpet Cleaning
Melbourne, Australia

Hauntingly Fun Entertainment


Providing family-friendly fun with just a hint of haunt, Hauntingly Fun Entertainment is the Chicagoland’s newest mobile Halloween entertainment company.

Ernie and Sherry Essany have a passion for all things Halloween. Every October, their home is transformed into a massive haunted graveyard that attracts hundreds of visitors and even received 4-chainsaw reviews from HorrorTourers in both 2012 and 2014.

Frustrated that the Halloween season is so short, they launched Hauntingly Fun Entertainment so they could haunt year-round.

To help promote their first attraction, Target:Zombies, the nation’s first mobile state-of-the-art zombie shooting range, Hauntingly Fun turned to Basically Brilliant for assistance.

After a brief consultation, I was able to return two scary, brilliant sell sheets to promote their attraction.

Here’s what Haungtingly Fun had to say about my work…

I could get the attention of prospective clients. A laser shooting gallery with 12 pneumatic zombies gets attention. Everyone wants to hear more. So I needed something to send out that contained all of our pertinent information, but have it sound as fun as our business is. That is where Basically Brilliant Copy Writing came in.

Alexandra talked with me for about 10 minutes asking fabulous questions that pulled lots of important detailed information out of me. Within a day or two, she had worked her magic and created both a fantastic information sheet and a sponsorship sheet for me to send my clients. Now when asked for more information, I simply attach the appropriate sheet and hit send! The 10 minutes I spent with Alexandra saves me hours every week! Thanks, Alexandra!

Sherry Essany, Owner
Hauntingly Fun Entertainment



Aspire is a new brand of healthy energy drink loaded with good-for-you ingredients designed to boost metabolism, burn calories, and reduce fat. It combines vitamins, minerals, and antioxidants with slow-releasing caffeine to help you feel energized and alert with no jolts, jitters, or crashes. And get this—it contains ZERO carbs, ZERO sugars, and ZERO calories! Best of all—it tastes GREAT!

I occasionally write for the Aspire blog, which is a great place to look for some health advice and inspirational tips to help you acheive your health goals.

Here’s what Aspire had to say about my work…

Basically Brilliant Copywriting has been a godsend to us. Very creative and professional. We’ve outsourced a lot of copywriting in terms of blog posts, social posts, PR and other needs in the past and frankly, we just never got exactly what we wanted and it usually took far longer than we wanted. With B.B.C. and Alexandra, all that’s changed. Their work is always in my hands ahead of time, no typos, well written to our style and content guidelines and at a very fair price. If you’re in need of quality copywriting, I would highly recommend B.B.C.

Mark Crosier
Creative Director
Aspire Drinks USA


Jon-Don Logo

Jon-Don is a leading distributor of chemicals, equipment, and accessories for a wide variety of industries, including professional carpet cleaning, janitorial/building maintenance, disaster recovery, and concrete prep and polishing.

I joined the Jon-Don marketing department in the summer of 2007 as a Marketing Assistant. I was tasked with processing paperwork and purchase orders while doing a little proofreading on the side.

About two or three months later, I was proofreading EVERYTHING the department produced. And just a few months after that, I became the only full-time copywriter on staff. Flyers, brochures, newsletters, catalogs, email, landing pages, video scripts—you name it, I was writing it.

I also managed the company’s social media channels, including Facebook, Twitter, LinkedIn, and Google+.

I still write an inordinate amount of content for Jon-Don, though now in a freelance capacity instead of as a full-time employee.

Sample video script (psst, I’m also one of the actors!)

Sample landing page

Sample product page

Jon-Don’s Facebook page

Here’s what my co-workers have had to say…

I worked with Alexandra for over eight years in the Jon-Don marketing department, watching her progress from a proofreader and marketing assistant to senior copywriter, event planner, special projects coordinator, and my right-hand. Whether you hire her for a single project or a dozen, it will be the best money you’ve spent all year.

First and foremost, she brings a natural writing talent to the table combined with copywriting skills honed over a nearly a decade marketing to businesses nationwide. Alexandra’s flexible style adapts itself as needed, and she performs equally well on creative marketing campaigns or formal business correspondence.

A stickler for detail, Alexandra can always be counted on to be accurate, thorough and neat. Her proofreading and editing services ensure that not only will your written communications be grammatically correct, but they will also be a far more pleasant experience for the reader.

Her strong work ethic, positive attitude, and warm sense of humor make her a welcome addition to any team. I can’t recommend her strongly enough for all your copywriting and proofreading needs.

Jacki Fry
Marketing Coordinator

Puppy Love Pet Grooming

Puppy Love

Puppy Love Pet Grooming is a small dog (and cat!) grooming business located in Libertyville, IL. The owner of the business is a fantastic dog groomer with a loyal following of happy pet owners, but she was struggling to get her website where it needed to be in order to drive more customers to her shop.

After our initial consultation, we developed a list of action items, which included designing a new homepage banner, business logo, updating the copy on her website, and creating a Google+ Page for her business.

Her website is now getting great traffic, and her Google Places page is sending new clients her way every week. She has even hired on additional staff members to help her with the workload.

Here’s what the owner of Puppy Love had to say about my work…

Without Alexandra, my webpage wouldn’t be where it’s at today. She helped capture my dream. The webpage that she created is totally user friendly. I get compliments till this very day of how adorable the site is. And how easy it is to use the page. She really captured the true meaning of my business. I run a dog grooming salon and she gave it the warm and welcoming feeling that I wanted it to have. She designed the logo of my salon. The logo is so different and original from all the other store logos that I have seen. It is welcoming and makes you smile when you see it. It truly stands out. I would highly recommend her services to anyone who is looking for someone that will go above and beyond to help you.

Sondra Marolda
Puppy Love Pet Grooming, Owner