Five Tips for Writing Product Descriptions for the B2B Market

When people think about writing product descriptions, they often think about cool stuff, like cars or computers or purses. Stuff that’s easy (and fun!) to describe with very attractive selling points.

But what about products for the B2B marketplace?

I’ve written product descriptions for the B2B market for 10 years. Specifically, I’ve written descriptions for professional cleaning and restoration products. Think brooms, dustpans, vacuum cleaners, and urine stain removers.

Sexy stuff, right?

Believe it or not, I’ve made a career out of making a description for a spray bottle sound interesting.

For some products, like toilet paper or hand towels, for example, there’s not really a whole lot you can say to “jazz it up.” And that’s ok.

In the B2B world, product descriptions are more straightforward. Less sizzle, more steak. Less like Don Draper, more like Joe Friday: “Just the facts, ma’am.”

That being said, it doesn’t mean that you can be lazy with your descriptions. You do need to sell the product and help the customer understand it benefits.

Here are my top five tips for crafting winning B2B product descriptions:

  1. Always ask “what does that really mean?”

There are times when all I’m given to write a product description is a list of specifications (specs). It’s times like these that I think of myself not so much as a writer, but rather a translator. My job is to translate spec data into something relevant and relatable to the customer.

I do this by constantly asking, “So what does this really mean?”

For example, let’s say we’re talking about a vacuum cleaner that weighs 8 lbs.

You could just write “This vacuum weighs a mere 8 pounds.” But that doesn’t really help the reader truly visualize the benefit of owning a lightweight vacuum.

So why not say “At only 8 lbs, this vacuum weighs less than a bowling ball!” Suddenly you have an image to compare it too, and that one bit of data is now relatable and understandable.

For another example, let’s say there is a piece of equipment that now measures 16” x 16” x 10”—the older version was 16″ x 16″ x 20″. So what does that really mean? Well, it means you can now fit twice as many on your truck. Twice as many units means twice as many rental opportunities for DOUBLE your income potential.

See what I did there?

  1. You still need a catchy headline.

Even the most boring product can benefit from a good, solid headline. Something to draw the reader in.

I like to lead with a benefit. What does this product do to help the user? Will it help the customer make more money? Does it do things faster, better, easier? Is it environmentally friendly? Is it disposable? Will it save you from back-breaking labor?

  1. Avoid trite phrases.

I HATE it when copywriters use the word “revolutionary” to describe a product. It’s a word that has been so overused that it’s practically meaningless in the marketing world.

You know what was revolutionary? The Revolutionary War. The French Revolution. You know. ACTUAL revolutions.

Most products are NOT revolutionary. Maybe they do something a little faster, a little more efficient, or a little less expensive than the competition. It doesn’t make them “revolutionary.”

Other words that I try to avoid using are “versatile” and “economical.” These words get used a lot, but I don’t think people really understand them. Sometimes, depending on the education level of your reader, they truly may not even know what those words mean.

It’s more powerful and descriptive to say “you can perform multiple tasks” instead of “versatile.” Or that a product gives you “more bang for your buck” than “economical.”

  1. Don’t be afraid to ask others for help.

After nearly 10 years working for a major distributor, I’ve learned A LOT about professional cleaning and restoration products. That being said, I don’t know everything, and I often rely others who are much more knowledgeable to help me describe a product.

Usually, I can chat with the product manager or the buyer to learn about the product. But if they don’t know enough for me to write a quality description, I call up the manufacturer and ask them about it.

My best copy often comes from interviews. I’ve even done 3-way conference calls with the product manager and the vendor in which I didn’t say a single word. The product manager knew what questions to ask (and oftentimes learned something they didn’t know about the product), and I sat with my phone on mute, furiously typing away as they talked.

The result was stellar copy that truly told the story of the product. Sometimes using my words, but most often, using words right from the mouth of the manufacturer. Now that’s easy writing!

  1. Optimize your keywords.

Take ten seconds before you start writing a description and jot down the keywords for that particular product.

What are people going to be typing into the search bar in Google to find what you’re writing about?

You don’t need to hit a specific keyword density to be found by search engines. The old advice was that you needed your keyword to appear 4–7 times per every 100 words, but current SEO wisdom is that it isn’t necessary. But your content should use the important keywords at least once or twice.

Best Practices All Around

In general, your B2B product descriptions on the web should follow the best practices for all web writing.

  • Shorter paragraphs are easier to read than longer ones; chunk your content
  • Numbered/bulleted lists make it easier for the reader to quickly scan and digest information
  • Images and video are great for breaking up and keeping the reader interested
  • Language should flow naturally—avoid “thesaurus-speak” and keyword stuffing
  • Active voice is better than passive voice
  • A conversational, upbeat tone connects best with most readers

Do you need powerful, well-written product descriptions for your B2B products? Need to connect with your visitors and prospects to gain leads and grow sales? Contact me today!

Have something to add to this article? Let me know in the comments.

7 Things You Can Do RIGHT NOW to Improve Your Web Copy

Many of my clients already have a lot of good content on their sites, but it’s in dire need of what I call “punching up.” Typos, misspellings, and clunky copy can make you look unprofessional and cause customers to abandon your site—and your business.

Here are seven super quick ways you can polish your existing copy and improve your messaging:

  1. Read it out loud SLOWLY.

When reading copy, particularly content that you wrote yourself, your brain will automatically fix mistakes or fill in missing words. When you slowly read your message out loud, it forces your brain to see those mistakes.

You may also find that your messaging seemed fine when you typed it out, but when spoken out loud, it doesn’t quite have the effect you’re looking for. You can strengthen your content by letting your eyes and ears work together.

  1. Spellcheck and grammar check.

Many blogging and web programs allow you to type directly onto the site, which is convenient, but also dangerous. Generally, the built-in grammar and spell check tools aren’t that great, so you run the risk of making a lot of mistakes.

Cut and paste each page of content into Microsoft Word and look for all those little red and green squiggles underneath the words. Fix all your mistakes, and then paste the copy back into your site.

An online tool that I’m a big fan of is Grammarly. This awesome Chrome plugin checks everything you write online—even email!—and offers fixes for spelling, punctuation, grammar, and usage.

  1. Insert hard returns.

Big, blocky paragraphs are a nightmare to read. The eye has a difficult time moving from line to line, and rather than use their finger or mouse cursor to help guide their eyes down the page, your readers will just abandon ship and look for a site with text that’s easier to read.

If your paragraphs are longer than 4 lines on the screen, insert a hard return after every 2 or 3 sentences to break them up.

It’s okay if there’s only one sentence on the line, I promise. (ßSee?!)

  1. Make bulleted or numbered lists.

Along the same lines as tip #3, if you have a long list of items or benefits, separate them with bullets or numbers to make it easier for your reader’s eye to digest the information.

If your list items are quite long, bold the first part of the sentence to help it stand out.

For example:

  • Roses are red. Red roses are a symbol of love and affection.
  • Violets are blue. Another symbol of love and affection, violets also symbolize wisdom, humility, and faithfulness.
  • Sugar is sweet. Chocolates and candies are often given to loved ones on holidays such as Valentine’s Day and Sweetest Day.
  1. Put keywords into H1 tags.

Header tags, which come across as <h1> in HTML, define the headings on your site. When search engines, like Google, scan the copy on your site, the header tags tell it that those words are important and gives them greater weight in search results.

In addition to using those HTML tags for your headlines (which most website programs, like WordPress, do automatically for you when typing in a headline), make sure your headlines contain your keywords too.

For example, if you have a page detailing your carpet cleaning services, the following headline doesn’t tell Google (or your readers) what the body content is really about:

Clean, Soft, and Fluffy!

Instead, try this:

Professional Carpet Cleaning Services for Happyville, USA

You can find more tips for how to write great headlines here.

  1. Get rid of the passive voice.

“Passive voice” is the term to describe the use of words like were, was, is, had, and will be. Instead of using active, direct verbs, passive voices uses a lot of “were —ing” descriptions, which makes the message sound weaker.

You can strengthen the copy on your website by substituting stronger verbs.

Take a look at the following example. I’ve underlined the passive voice phrases and provided a stronger alternative:

Weak: Our team has been professionally trained and will be using high-quality tools and equipment to get your carpet clean.

Strong: Our fully trained team of professionals uses high-quality tools and equipment to get your carpet clean.

That being said, not all passive voice needs to be removed. Some phrases, like “ABC Cleaning is family owned and operated and has served Happyville, USA for 15 years,” work just fine in the passive voice. In general, however, if you can improve it, you should.

  1. Substitute adverbs for stronger verbs.

Adverbs are those “ly” words that we use to better describe a verb. The best writers tend to avoid “ly” words as much as possible.

It’s not that adverbs are “bad,” per se, but you can boost the effectiveness of your writing by substituting “ly” words for stronger verbs and descriptions that paint a better picture in your reader’s mind.

For example:

Weak Strong
He ran really fast. He sprinted.
She gently held the kitten. She cradled the kitten.
We thoroughly clean carpet. We clean carpet from wall to wall, corner to corner, and never miss an inch.

 

Press CTRL+F on your keyboard and search for “ly” in your content. Anywhere those adverbs pop up, try and think of a better way to describe the action.

Still need more help? Hire a professional! Contact me and tell me about your writing needs. I’d love to write informative persuasive content for your website and printed materials.

Advice for Carpet Cleaners: What Should You Post on Your Facebook Page?

ateo9oj7cYou’ve probably got a personal Facebook page of your own where you post pictures of your kids, pets, and your dinner. But what about your carpet cleaning business? What in the world should you be posting there?

Here are my top seven suggestions for professional carpet cleaners:

  1. Before/After Photos.

If you scroll through your Facebook newsfeed, you’ll probably notice that just about every business and news outlet has a photo to accompany their post. That’s because photos get 83% more engagement than any other type of post (text, link, video, etc.).

Before/after shots do a great job selling your services. Plus, they appeal more to women (the primary target market for carpet cleaners).

Women tend to respond more favorably to ads/imagery that demonstrates how a product/service works and achieves its objectives. Don’t just tell women that you’re great at cleaning carpet, SHOW them your work to convince them that you’re the professional they want to hire.

Just snap a quick photo or two with a cell phone while on the job (with your customer’s permission, of course). There are plenty of free apps for smartphones or tablets that will mash up the photos and create attractive side-by-side collages.

Write a post that includes a call to action like, “Check out the difference we made on this carpet/couch/hard floor! It looks brand new! Give us a call at ###-###-#### to schedule your next cleaning.”

     2. Videos.

Facebook is a great way to cross-promote your YouTube channel (if you have one). If you don’t have a YouTube channel, don’t worry. You can post videos directly to Facebook the same way you do photos.

Again, I’m a big fan of before/after shots, so I’d recommend a closeup of your wand moving across dirty carpet, upholstery, or tile leaving a noticeably clean area. There’s something almost hypnotic about watching dirt disappear.

You don’t need to take a long video or work in any fancy editing or animation, by the way. Most people are scrolling through their newsfeeds quite quickly, and will pause for just a few moments to watch a short clip—think 10 seconds long.

The text that accompanies the video could say, “LIKE this post if you LOVE clean carpet like we do! Call ###-###-#### to schedule an appointment today!”

  1. Coupons!

Wouldn’t you just love it if you were on a job and Mrs. Jones reaches for her phone and says, “Oh wait, I saw your coupon on Facebook the other day. Can we add the upholstery deal? I wasn’t going to get that old armchair cleaned, but when I saw your coupon, I just couldn’t pass it up.”

A money-saving deal that changes every month—even something small, like $20 off upholstery cleaning—is a great way to keep your customers checking back on your Facebook page on a regular basis.

Be sure to mention your Facebook deals on your website and in your email signature. “Connect with us on Facebook for special coupons and seasonal savings!”

  1. Did You Know We Offered. . .

Most carpet cleaners offer lots of different services: upholstery cleaning, spot removal, pet odor treatment, leather cleaning, hard surface cleaning, even water damage restoration. And chances are, your customer only hired you for one of those services. So why not let her know about everything else you do?

Not only is your customer more likely to think of you when she needs one of those services in the future, but she’ll also think to recommend you to a friend. “ABC Carpet Cleaning only cleaned my carpet, but they did a great job. I saw on Facebook that they also clean tile floors. You should give them a call.”

Here’s where a photo really comes in handy. Take a photo of you or your techs at work performing each service you provide. Post them in a steady rotation each month along with a message like, “Did you know we also clean hard floors? Ask about our whole house cleaning special the next time we’re in your home. We’d love to get your place clean from wall to wall.”

  1. A FREE Tip.

People come to Facebook to be entertained, informed, inspired, and educated. They’re looking for information of value—and you have plenty of knowledge to share!

Between your years of experience and all those IICRC courses, you know a lot about keeping things clean. So why not share a nugget or two with your customers?

Here are some examples:

  • Tip from the pros: The majority of dirt in your home is tracked in on the bottoms of shoes. Keep your carpet and floors cleaner longer by taking shoes off at the door and using entryway mats.
  • Carpet Cleaning Tip: If you spill something on your carpet, use a clean, white towel to BLOT it up as much as possible. Don’t pour water on the spill, as you can make it soak deeper into the padding.
  • Expert Advice: Change or clean out your vacuum filter often. Clogged filters choke your vacuum, so it won’t do a good job of removing dust and dirt from your floor.

Easy, right? This is all stuff you know. Add a photo to go along with each one and you’ve got a series of winning posts.

  1. Technician Spotlight.

Have a new face on your team? Introduce your new tech through Facebook.

“Please join us in welcoming John Doe to the ABC Carpet Cleaning family. John recently completed the IICRC Carpet Cleaning Technician course, and he is eager to put his knowledge to work. He’s a big fan of Star Wars movies and knows how to cook up a mean burger on the grill too. Welcome, John!”

Are you a solo owner/operator? You can also sing your own praises and celebrate your milestones.

“ABC Carpet Cleaning has been in business for 5 years today! I’m so thankful to all my loyal customers. Thank you for your business and your support.”

  1. Your family (maybe).

Many people like to keep their business and personal lives separate, but sometimes—if you do it right—you can let the two mix. People like doing business with people after, all. We like knowing that the business we’ve hired has real people with real lives running it.

Many carpet cleaning companies describe themselves as being “family owned and operated,” so why not enlist the whole family to help out with your marketing materials?

Ask a friend to take a photo of your happy, smiling family (you, your spouse, your kids, and even your dog) standing in front of the carpet cleaning van. BOOM! You’ve just got your new Facebook cover photo, not to mention a powerful image you can use in lots of other marketing materials.

What NOT to Post on Facebook:

This post wouldn’t be complete without a few words of warning about what you should NEVER, EVER, EVER post on Facebook from your business page:

  1. Your political views.

The quickest way to drive off your customers is to mix politics with business. Your customers don’t care which party or candidate you support. They just want clean carpet and upholstery.

  1. Photos of you or your techs partying or drinking.

Even if it’s after hours, New Year’s Eve, or at the company holiday party. A photo of you or your techs holding up a can of beer or a margarita doesn’t belong on your business page. You’ll have your customers wondering if you or your technicians are sober while working in their home or business.

  1. Off-color jokes.

Yes, even the REALLY funny ones. Anything more risqué than a knock-knock joke a first-grader might tell shouldn’t make it onto your Facebook page.

  1. Photos of a customer’s home/business without their permission.

You can get something formal in writing if you want, but with most people you can just get their verbal permission. Just ask, “Do you mind if I snap a photo and post this on Facebook? I’m pretty proud of how this came out for you.”

  1. Vulgar language.

Ok, so you’re probably thinking of just the BIG ones, right? When it comes to business, even milder ones like “crap,” “damn,” “bull,” and “hell” shouldn’t be part of your business vocabulary. It’s just unprofessional.

Like these tips? There’s plenty more where this came from! Fill out the Contact Me Form on my site and let’s chat about how I can help your business grow its social media presense.

Why Your “About Me” Page Isn’t Really About You

its-not-you-its-meThe first thing you need to understand when writing the “About Me” or “About Us” page for your company is that it’s not really just about you.

Wait. . . what?

Yes, I’m serious.

Your “About Me” page is actually supposed to be about your customer.

Your customer came to your website to find out if you can help her with a problem she’s having. While she’s reading about your business, she’s actually thinking about herself. “Is this the right business? Can they solve my problem?”

Before you start telling the tale about how your business was founded or how many square feet of warehouse space you own, the first thing you need to do is jot down the problems your customer is facing. What are her pain points? Why is she seeking a business like yours at all?

Once you have that list of pain points, THEN start writing how you can make it all better.

Let’s use a professional carpet cleaning business as our example and call it ABC Carpet Cleaning.

Now let’s invent a customer: Mrs. Jones.

Mrs. Jones is in her late 30s and lives in a nice house in the suburb town of Happyville. She has been looking at her carpet lately and is thinking of hiring someone to come in and clean it. She has a cat that has the occasional hairball and two kids who aren’t good about taking off their shoes.

She’s tired of feeling embarrassed about the state of her carpet when company comes over. Although she wants someone to clean the carpet, she’s a little wary of having strangers in her house. And since she has a family, she’s concerned about what chemicals might be used to get it clean.

To top it off, Mrs. Jones and her husband work full-time, so their schedule is a bit hectic.

When you list out her pain points, you might jot down something like this:

  • Embarrassed about dirty carpet
  • Concerned about chemicals
  • Worried about strangers in the house
  • Stressed about time

Note: I’m intentionally leaving out price as a concern or pain point. You can address pricing with your client later. When it comes to your ‘About Me’ page, the goal is to create value, which is completely separate from price.

Now let’s start solving those pain points. Jot down how you can solve each one. Your notes might look like the bullet points I’ve created below.

Embarrassed about dirty carpet.

  • We can clean it!
  • Make it look like new again
  • Feel proud about your house

Concerned about chemicals.

  • Powerful cleaning formulas
  • Safe for use around people and pets
  • Everything is thoroughly extracted
  • Our stuff works and gets rid of the dirt!

Worried about strangers in the house.

  • Highly trained team
  • Professional
  • 15 years of experience
  • We’re local
  • Bonded and insured
  • We can provide references or testimonials

Stressed about time. 

  • Fast and efficient
  • Flexible scheduling
  • Saturday/weekend hours

Now hire a brilliant writer like me to put it all together for you:

ABC Carpet Cleaning can help restore that like-new look of your carpet so you can feel proud about the appearance of your home again. 

We use cleaning formulas that are tough on dirt, but safe to use around people, kids, and pets. After applying pre-conditioner to your carpet, we use a professional extraction system to completely flush out and extract all traces of cleaning solution, and, most importantly, the dirt! Your carpet is left feeling soft and fluffy, but most importantly, CLEAN!

We offer flexible scheduling options and weekend hours to meet the needs of the busiest customer. Our process is fast and efficient, ensuring your carpet gets clean and dries quickly so you can begin enjoying it as soon as possible.

Our highly trained professionals have over 15 years of experience serving customers in Happyville and the surrounding neighborhoods. We’re bonded and insured.

This method of content creation works for more than just your “About Me” page. You can use this same approach to create all sorts of content, including sales letters, brochures, product descriptions, and more.

Need help writing content for your website?

Fill out the Contact Me form on this site and tell me about your project. I’d love to help you write some killer copy to keep your readers informed and engaged.

Five Easy Ways to Write Attention-Grabbing Headlines

Headlines

Headlines

Headlines are the first thing your reader sees. Write a good one, and he’ll read the rest of your message. Write a bad one, and he’s gone in less than a heartbeat.

Before I write an article or blog post or email or anything, really, I always start with a headline.

Sometimes I’ll even write ten headlines before settling on the right one to guide my content.

It may seem counter-intuitive to start this way, but I find it’s the best way to stay focused on my message without letting stray thoughts and ideas detract from what I want my readers to know.

There are plenty of ways to write headlines that grab your readers’ attention, but I’ve found the most success using the tips outlined below:

1. Begin with the word “This.”

This One Thing is the Secret to Great Content

This Diet Could Save Your Life

This Phrase is Destroying Your Business

The word “this” a great attention-grabber. And when you couple the word “this” with a descriptive yet somewhat cryptic statement, it creates that oh-so-important curiosity factor to entices your reader to keep reading.

2. Begin with the words “How to. . .”

How to Cold Call New Clients

How to Change a Tire

How to Make Money by Working Less

If you check out the top charts of Google trends, you’ll notice that people tend to Google questions that start with “How to. . .”

How to fray jeans? How to upgrade to Windows 10? How to crate train your puppy?

If your content describes how to do something, if it answers a question your readers have, then by all means, use that question as the headline!

3. Begin with a number. 

Six Steps to a Slimmer Waistline

Four Ways to Save Money on Your Grocery Bill

Eighteen Things You’re Doing Right Now to Sabotage Your Success

Take a look at the headlines above and imagine if they lacked a number in the front.

Steps to a Slimmer Waistline

Ways to Save Money on Your Grocery Bill

Things You’re Doing Right Now to Sabotage Your Success

Kind of lackluster, right? Adding a number makes them far more powerful and enticing to your reader. Plus, it helps you organize your content. Sometimes I’ll begin my headline with an X in place of the number and then just fill it in when I’ve finished writing, e.g., X Ways to Make a Mean Grilled Cheese Sandwich.

Notice that the headline of this article starts with a number. I could also have gone with “How to Write Attention-Grabbing Headlines” or even combined a how-to headline with a number headline and used “How to Write Attention-Grabbing Headlines in Five Easy Ways.” Though it just seemed a little too wordy to me.

4. Begin with the words “Finally!” or “At last!”

Finally—A Guaranteed Way to Increase Email Open Rates!

At last! The Video Game Every Gamer Has Been Waiting For!

Finally! The Secret to Fewer Wrinkles is Revealed!

These terms address an unspoken frustration associated with waiting for something to be invented, shared, or released. We all hate waiting for stuff, right? The words “finally” and “at last” imply that we’ve been waiting FOR.EV.ER. for something and at long last, it’s finally here and oh I just can’t wait to read what it is!

5. Address a specific group.

Attention Homeowners: One Call Can Lower Your Mortgage Rates 

Fitness Fanatics Everywhere Are Raving About This New Invention

Single Moms Wish You’d Stop Asking This Question

This one is about knowing who your audience is. Ask yourself who you’re talking to and WHY should they care. Jot down the different groups your customers belong to. Homeowners. Business owners. Entrepreneurs. Stay-at-home moms. Pet owners. Cigar lovers. Next, jot down what their problem is.

Now combine those two elements into a winning headline.

Need help writing headlines?

Fill out the contact form and let’s chat about your project. I’d love to help you fine-tune your headline and super-charge your content.

 

 

How Long Should My Content Be?

Which is better for SEO results: a 500-word article or a 3,000-word article?

The answer is whichever is more relevant and interesting to the reader.

Some people will tell you that the key to writing, especially on the Internet, is to keep it short. Seth Godin, for example, has done an excellent job mastering the short blog post.

Others will tell you to stretch that 500-word article into 2,000 because that’s the magic number a study from serpIQ said the Google algorithm looks for. Yet, I’ve seen a 50-word blurb rank better than a 1,500-word landing page.

My philosophy, and one that is shared by most marketing experts, is that content should be as long as it needs to be.

(I should note that I’m talking specifically about blog posts, landing pages, product descriptions, and other website content. Twitter, Facebook, meta descriptions, title tags, email subject lines—there absolutely is a character limit and a “sweet spot” for these.)

First and Foremost, Write for Your Human Audience.

Don’t try to write for the search engine and slip in extra keywords hoping it’ll bump you up a couple spots in Google rankings. It won’t.

There are still articles floating around out there telling people they have to hit at least a 4–7% keyword density in order to rank well. Meaning that they should use their keyword 4–7 times every 100 words.

While keywords are important (after all, that’s what your reader will be typing in the Google search bar), if you pepper them throughout your writing unnecessarily, your writing won’t flow naturally. It’ll be too clunky for your human audience to read, and no amount of keyword stuffing will bump up your rankings.

Pro Tip: Write like you’re having a conversation with your reader. Tell them a story. Make it interesting, so they’ll come back to your website, share it with friends, or link to it from their own blog. THIS is how your content gets better Google rankings.

Break up Long Content.

Can you imagine if I had posted this article without any line breaks or headers to divide up my content? It’d be a nightmare to read.

I’m a big fan of paragraphs with just 1–2 sentences. These short, punchy paragraphs make it easier for my reader’s eyes to continue down the page.

Longer paragraphs aren’t inherently bad. But I try not to let my paragraphs be longer than 4 lines on the screen, as it tends to create a large block of text that is harder for the reader’s eye to navigate.

Pro Tip: Sometimes writing is like feeding a baby—you have to break up big chunks into smaller pieces that are easy to digest. Use hard returns, paragraph headers, bullets, images, and infographics to break up your content.

If you need 1,500 words to explain the awesome benefits of your company or product, then use every last one. If you can write a great message that connects with your readers, and you only need 300 words to do it, that’s ok.

But, PLEASE, don’t stretch a 100-word idea into 500 because some self-professed guru tells you that’s the magic number for great SEO results.

You know that great line from Field of Dreams? “If you build it, they will come.” When it comes to writing, the catch-phrase is “If it’s interesting and relevant, people will read it.”

Need help writing content?

Fill out the contact form and let’s chat about your project.